Traffic, leads and sales are the lifeblood of any successful membership site. If you’re unable to convert enough of your site’s visitors into leads, you might also be having a hard time getting enough people to sign up as paid members. When you’re thinking about ways you could get people to join your membership site, you could think of the process just like relationship that progresses through different stages as someone gets to know you. Turning your traffic into leads is one of the key stages in moving that relationship forward to get them to eventually join as a paying member.